Blackbeard was smart and calculated and did not rely on brutal force. He was a true leader, who had the blessing of his crew. Yet he is one of the most known pirates of his time. Those two elements - being smart and understanding people - are the key elements to a successfull pricing strategy. Given that this is one of THE most important tools to ensure your company is in the black, you ideally give it more than 5 minutes of your attention. Let’s discuss how Blackbeard would have sailed his business into the black by using a smart pricing strategy. Aye aye!