Joerg Rheinboldt

Managing Director
APX Axel Springer and Porsche

Joerg Rheinboldt is founding managing director of APX. His goal is to help startups to go from good to great. Before APX, Joerg was CEO of Axel Springer Plug and Play from 2013 onwards. The company invested in more than 100 companies including N26, Zizoo, Blogfoster, and Careship. Joerg started his first company denkwerk in 1994. In 1999, he co-founded AG, which was acquired by eBay six months later. After five years as’s managing director, Joerg started to invest as a business angel. In 2007, Joerg co-founded He is an active board member at multiple companies including Bahlsen. Additionally, he is on the entrepreneurial board of a number of universities such as WHU, ESCP, and Zeppelin University. He co-authored the book “Simply Seven” about online business models and helped bring TEDx to Germany. Joerg likes his family, humans, entrepreneurship, technology, and the outdoors.