Craig Corbett is Principal at Publicize, a PR startup aiming to change the way companies approach PR. The company, which is based in New York and Medellin, Colombia, was founded by former Venturebeat writer Conrad Egusa, and is predominantly staffed by ex-journalists. The company encourages companies of all shapes and sizes to develop positive media relations and to approach PR from the perspective of the people they are pitching to: journalists.
While originally focused solely on early stage startups, the company has now expanded its offerings to larger enterprises as well, and is now working with Fortune 500 companies such as Microsoft and Symantec.
As part of his role as Principal, Craig works closely with clients to help them highlight and amplify their own stories, and also to raise their profiles through thought leadership. Craig is a regular contributor to Entrepreneur Magazine on the theme of media relations and communications and has also contributed to other leading publications such as The Next Web and Adweek.
Craig is also principal at ESPACIO, a Medellin-based incubator which includes a range of publications in its portfolio including The Sociable, StartupBeat.com, TechPanda and recent acquisition Techli, along with a number of Spanish-language publications including Android Latino, Social Geek, and Soy Emprendedor. Craig is also a Judge at Parallel 18, an accelerator backed by the government of Puerto Rico that provides equity-free grants, and he is a frequent speaker on topics related to communications.