Till Faida founded eyeo GmbH 2011 in Cologne with Wladimir Palant to help run Adblock Plus, the world’s most popular browser extension, and to develop additional software that provides users more control over their surfing experience. As CEO, he manages the business side of the company and is currently working on the Acceptable Ads initiative, which seeks to establish user-friendly ad formats in the online advertising industry and broker a compromise between users who block ads and advertisers who make them.