Bracken Darrell joined Logitech as president in 2012 and became chief executive officer a year later. In this role he has led a transformation of Logitech. He is a proponent of the importance of the liberal arts and design in business, especially of their role in innovating product experiences for consumers. He is an English major from Hendrix College. Bracken brings to Logitech experience in product and brand building through design. He has worked around the world on iconic brands like Old Spice, Gillette and Braun, for which he was president. He has spent time at P&G, GE, Gillette, and Whirlpool. Since he took over five years ago, Logitech has been a top performer on the SIX Swiss stock exchange and on the NASDAQ. The company’s stock price and profits have more than quadrupled in the same period.